How to have a consistent strategy -Unveiling Your 2024 Content Calendar

As we step into a brand new year, I want to share with you a powerful tool that can transform your online presence and boost your impact in 2024. It's something I wish I had known when I started my journey, and today, I'm excited to guide you through it.

• What are Content Pillars

• What can content pillars do

• What is a content strategy

• How to create a content strategy

What are content pillars

Imagine your content strategy as a grand, sturdy building. Content pillars are the foundation upon which this building stands tall and strong.

In simple terms, content pillars are the core themes or topics that represent your brand, business, or message.

They are the big ideas that you want to consistently talk about and explore in your content.

What Content Pillars Can Do for You

1. Clarity and Consistency: Content pillars provide clarity not only to you but also to your audience. They help you define what your brand stands for and what kind of content you'll be sharing. This consistency helps your audience know what to expect from you, which builds trust.

2. Endless Content Ideas: Think of content pillars as a treasure trove of ideas. Each pillar can be broken down into numerous subtopics and angles. This means you'll never run out of things to talk about, making your content planning much easier.

3. Audience Engagement: When you focus on specific pillars, you become an expert in those areas. This expertise attracts an audience that's genuinely interested in those topics. They'll engage more with your content because it speaks to their interests and needs.

4. Building Authority: By consistently creating valuable content around your pillars, you establish yourself as an authority in your niche. People start seeing you as the go-to source for information on those topics.

5. Targeted Marketing: If you're running a business, content pillars help in targeting your ideal customers. You can tailor your content to appeal to the specific needs and preferences of your target audience.

Examples of Content Pillars

Let's look at some examples to make this clearer:

1. Fitness Blog:

   • Content Pillars: Workout Routines, Nutrition Tips, Success Stories

   • With these pillars, you can create content on various workouts, healthy recipes, and inspirational stories of people achieving fitness goals.

2. Used Car Dealership:

   • Content Pillars: Car Maintenance Tips, Buyer's Guides, Customer Testimonials

   • These pillars allow you to share advice on keeping cars in top condition, provide guidance to potential buyers, and showcar happy customers' experiences.

You can adjust them as your business evolves, but it's essential to maintain a degree of consistency. This way, you'll build a loyal audience who knows what to expect from your content and trusts your expertise in your chosen areas.

What is a Content Strategy

A content strategy is a comprehensive plan that outlines how you will create, publish, and manage content to achieve specific goals. It's a structured approach to content creation and distribution that aligns with your overall objectives.

It answers questions like: Why are you creating content? Who is your target audience? What are your core messages?

A Gift for You: Your 2024 Content Planner

To kickstart your journey, I'm thrilled to offer you a free 2024 Content Planner. This planner, designed with your needs in mind, will help you organise your content and stay on track throughout the year.

You can download it here.

I didn't fully grasp the different types of content and how they can impact engagement when I started out on my journey.

My audience was confused about what to expect from me, and engagement suffered.

Content isn't just about what you post; it's about the story you tell, the value you provide, and the consistency you maintain.

Good luck out there.

Whenever you're ready, there are 3 ways I can help you:

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2. ​Book a discovery Call Book a 15 minute discovery call and learn more about how our accountancy program can help keep you on track with your 2024 Business Goals.

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